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TSET Research, Work Presented at National Conferences

OKLAHOMA CITY (August 24, 2015) - TSET had the opportunity to present at three national conferences in Atlanta, GA this month. At the North American Quitline Consortium (NAQC), tobacco control and prevention leaders across Oklahoma had the opportunity to showcase efforts in the state to prevent and reduce tobacco use. Tracey Strader, executive director of TSET and NAQC board of director chair, facilitated a discussion of the board at the closing plenary on Creating a Vision for the Future of Quitlines.

In addition to Strader’s participation, TSET health communication director, Sjonna Paulson, along with VI Marketing and Branding, presented on ‘From “Like” to Quit: How Oklahoma Engaged Fans Online and Turned Them into Quitters.’  The presentation outlined the social media strategies used to engaged tobacco users who wanted to quit and how they were converted to registrants with the Oklahoma Tobacco Helpline as well as active social media supporters for others in the state trying to quit.

TSET grantees and researchers were well represented at the conference by:

  • Joy Leuthard, manager of health improvement initiatives at the Oklahoma Hospital Association and Eric Finely, tobacco cessation systems coordinator for the Hospitals Helping Patients Quit at OHA presenting, “Integrating Quitline e-Referrals into Existing Electronic Health Records: OK Hospitals’ Experience and Challenges.”
  • Yvon Fils-Aime, behavioral health and wellness program manager, and David Health Hold, senior behavioral health and wellness coordinator at the Oklahoma Department of Mental Health and Substance Abuse Service presenting on ‘Is There a Synergy that Curves Tobacco Use in the Behavioral Health Population?’.
  • Laura Beebe, professor, Department of Biostatistics and Epidemiology, University of Oklahoma Health Science Center, along with a team from the Oklahoma Tobacco Helpline services provide, Alere Wellbeing and representatives from the CDC Office on Smoking or Health and Carter Consulting, presented on ‘ENDS Users who Call Quitlines: Surveillance Data and Research Findings.’

The NAQC conference was followed by the CDC Office on Smoking or Health Retooling and Recommitting: Policy, Systems, and Environmental Approaches in Tobacco Control conference where Strader facilitated discussions and presented on Applying a Population-based Approach to Tobacco Control and Paulson participated on panels for the Nuts and Bolts of Media/Communications Planning and Low-Cost Approaches for Media/Communications sessions. Paulson was one of the hosts for the Media Campaign Resource Center Adfest celebration of its 20th year of leveraging local, state and national tobacco control and prevention campaigns and products, including those produced in Oklahoma.

In addition, Shape Your Future social media was the subject of a presentation at the National Conference on Health Communication, Marketing and Media. The presentation covered creating statewide social media campaigns and evaluating success of Shape Your Future’s Yumscars campaign, a live social media campaign about fruits and veggies that occurred during the 2015 Oscar’s Awards, and the Shape Your Future KD MVP Challenge.